Shift your staff from average to awesome

By Edward Plant

One of my early mentors in business once joked, “Business would be easy if it wasn’t for staff and customers.”

I believe that one of the main reasons that staff are deemed to be such a problem is because there’s no process to support them to move from where they are to being ‘that awesome staff member’. And you, the business owner are definitely not equipped to deal with this. 

At the Institute for Couples in Business, my wife Rebecca and I work with couples in business to double their revenue and halve their time in business — without killing their partner.

One of the keys to achieving that is staff.

When I listen to business owners talking about staff, the comments are often about staff not lifting and basically, being a bit crap.

This means the business owner has to ‘DIY’ and constantly find ways to solve problems around staff.

The solution to changing that is putting a process in place to support staff and build them up to be those team members that you really want.

When you get that process right, it means you can confidently take time away from the business and make more money than you did last week.


What we really want in a staff member:


  • A-players;
  • Awesome at what they do;
  • Have buy-in;
  • Ability to change;
  • Focus on the right things;
  • Get the right results for your business;
  • Provide solutions to problems;
  • Identify areas that the business can improve and actively work to implement changes.


The Staff Support Model

I spent 17 years in the Australian Army learning how to lead soldiers on various missions all over the world.

It’s there that I learnt the value of achieving results in phases, and I’ve adapted that skill to make this model work in 4 phases.

When we set this up for our clients, we support them to implement a 90-day staff transformation programme using those 4 phases to transform their staff members and create an amazing culture in their business.

Phase 1: Review  

Consider what you want the result to be, and the reality of where things are at now.

Phase 2: Analyse  

Consider the strengths and weaknesses of each team member and analyse your structure (quite often team members are in the role, doing the wrong jobs).

Phase 3: Shift  

Introduce a number of shifts for the team that actually move them through the change process, and so there are tangible things that people can do to improve. This may include new roles; make sure people are really clear what they need to be doing, what their measures of performance are, and how they are going to be rolling out the business, moving forward.

Phase 4: Transform  

This is a stage in which to reassess and continually check in to decide if the changes you’re making are actually working. Then, you need to renew accountability (if you are always holding people accountable, you are always going to be needed which is not the result you want!).

A little bit of structure goes a long way towards getting the right results for your business.

If you could use some help to implement a Staff Support Program, book in a quick 15-minute chat here to get clear on what’s needed to transform your team.


About the Author

Edward is the Co-Founder and Lead Strategist at the Institute for Couples in Business. When he’s not nutting out smart strategies you’ll find him hanging out with wife and business partner Rebecca and his sons Samuel, 4, and Charles, 2. For the past seven years Ed has been working with business owners to double profits, halve hours and build self-sustaining business that thrives with or without you. Ed is also author of #1 best-seller Lead-The-Ship and a sought-after guest speaker who often gets mistaken for Prince Harry.