Your marketing roadmap

By Rebecca Plant

Ronsley Vaz, Amplify

Marketing can be a really challenging aspect of running a couple-led business….

Who’s the face or the voice?

What’s your message?

What channels are you going to use to deliver that message?

And who’s got the time for Facebook live videos when there are a million other things to get done in a day!!!

If those kinds of questions are holding your business back, you’ll be pleased to hear from today’s guest.

Ronsley Vaz is a marketing and podcasting guru who, together with wife Rochelle, runs Amplify — a marketing agency that uses podcasting as the starting point for building a campaign.

With Rochelle having just joined the business in February, Ronsley has some fresh first-hand insights to share around the challenges and triumphs of working alongside ones wife.

Amplify also has many couple-led businesses on its book, and Ronsley goes deep on the three key foundations couples must nail down before a successful marketing campaign can get off the ground.

In today’s episode we talk about:

  • The big benefits of podcasting for your business.
  • The complementary strengths that Rochelle brings to Amplify.
  • The first decision a couple must make before marketing their business.
  • Why maturity is more important than marketing tactics.
  • Choosing your marketing path.
  • Why confusion over your goals will muddy your marketing message.

This conversation is a must for any couple who is confused about how to kickstart your marketing or to understand why your marketing efforts to date have missed the mark.

Episode Resources

Website

http://mustamplify.com

Ronsely.com.au

We love your reviews!!!

Thanks to everyone who has been leaving us comments over on iTunes and our Facebook pages.  And if you haven’t done so, PLEASE do! We read every piece of feedback. It helps us to continue to serve you better.

A special mention to oceanfeather for leaving us a 5-star review and a comment which describes the podcast as, ‘My new fave business podcast’:    

Wow — awesome podcast Ed and Rebecca, being in the digital marketing industry, this is such useful information. Soooo many of us are family based businesses, husband and wives, couples in business. So useful to so many- can’t wait to share and discuss further ideas with those in my network.”

Leave a review and we’ll shout you out

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Also, if there is anything you’d like us to ‘hack’ for you, email us or join us over in the Facebook Group – Couples in Business.

Would you like to be a guest on this podcast? We’d love to know more about your story!  Apply here.

 

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About the Author

Rebecca is the Co-Founder and CEO of The Institute for Couples in Business. Bec is also trusty wife to husband and business partner Ed, and mum to Samuel, 4, and Charles, 2. For the past seven years Bec has been working with business owners, and her Super Powers include making complex problems simple, creating strong connections, and motivating teams by building kick-arse culture. Bec is also author of #1 best-seller Lead-The-Ship and hosts popular podcast Boardrooms & Bedrooms.