Welcome to today’s Superpower Secret Session: The 1-Page Marketing Plan.
Today’s episode is inspired by our last conversation with marketing and podcasting guru Ronsley Vaz, who honed in on the ducks that couples must get in line before any marketing can get off the ground.
You can listen to that conversation here: https://www.instituteforcouplesinbusiness.com/podcast-ronsley-vaz/
Marketing is one area we’ll be looking at when we meet with the couples in our Powerhouse program next week for our quarterly two-day intensive. Between now and Christmas we’re focusing on how to get more cash because, well, who doesn’t want more cash?!
We’re looking at marketing because for a lot of couples we work with, it’s an area that can be lacking. Couples will often overlook marketing because their business is already growing off their reputation and word of mouth referrals. But as we’ll cover in Powerhouse, getting clear on your marketing message means you’ll attract more of the right clients.
All of our podcasts are built to deliver a sense of being to you, an awareness that you are not alone in the complicatedness of being a couple in business. But these particular sessions — what we call Superpower Secret Sessions — are designed to deal with the problems we support others to overcome every day, through the Institute for Couples in Business and the things we’ve learnt to overcome ourselves in the 8+ years Ed and I have worked together.
The 1-Page Marketing Plan by Allan Dib
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Do you have a question around how to grow your together business, communicate better, or maybe set things up so they are built for a couple preneur and not a solo? Or maybe something else? Whatever it is, reach out to us through email [email protected], or through the Couples in Business Facebook Group. If you’ve got a question about something, there are probably many other people out there with the same question, so please reach out.
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Rebecca is the Co-Founder and CEO of The Institute for Couples in Business. Bec is also trusty wife to husband and business partner Ed, and mum to Samuel, 4, and Charles, 2. For the past seven years Bec has been working with business owners, and her Super Powers include making complex problems simple, creating strong connections, and motivating teams by building kick-arse culture. Bec is also author of #1 best-seller Lead-The-Ship and hosts popular podcast Boardrooms & Bedrooms.