The joy behind the jewellery with Mr and Mrs UberKate

By Rebecca Plant

Kate Sutton & Adam Simpson

What would your business look like if you stopped making decisions based on what a market demands, or a number in a bank balance, and instead, made your biggest decision criteria: “What is best next move for our family?”

Would that make you go faster, slower, or just enjoy the process more?

That’s always been the driver for today’s smart, funny and about-to-be global operators, Kate Sutton and Adam Simpson (otherwise known as Mr. and Mrs. UberKate!).

When jewelry company UberKate launched off the back of a few bottles of wine in a suburban house in Sydney in 2003, no one had any idea that it would evolve to redefine an industry, inspire other couples from around the world and provide such friendly remuneration for their efforts.

That 15-year journey has seen them advised by lawyers to take on one of the globe’s biggest transport companies, follow a strategy that had them pausing on expansion until it was right, and an understanding that joy, love, and presence have been the true keys to making it.

These two were SO fun to chat with and through the laughs, also managed to hit home some very tangible tactics.

In this episode we chat about:

  • How the launch of transport company Uber has helped their Sydney-based company
  • Why the business absorbed Adam and how he has contributed to UberKate’s success
  • The dirty leadership tactics that Kate employed during Adam’s first performance appraisal
  • Adam’s cheeky nickname that completely and beautifully complements his role playing back stage to his wife’s talent
  • The power of presence and its role in dealing with pre-school aged children
  • How their direction and vision has always been dictated by the needs of their family
  • Why that $30 an hour fiddly admin task is holding you back
  • And why generosity, respect, kindness, and love are the cornerstones of a good together business.

I was personally moved by Kate and Adam’s stories which remind me that there is light at the end of the tunnel even on the days when everything feels just too much.  And in those hard days when my small children are begging at my feet and the world is also after me, there is nothing more important than that moment.

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Episode Resources

UberKate online


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About the Author

Rebecca is the Co-Founder and CEO of The Institute for Couples in Business. Bec is also trusty wife to husband and business partner Ed, and mum to Samuel, 4, and Charles, 2. For the past seven years Bec has been working with business owners, and her Super Powers include making complex problems simple, creating strong connections, and motivating teams by building kick-arse culture. Bec is also author of #1 best-seller Lead-The-Ship and hosts popular podcast Boardrooms & Bedrooms.