WOMEN, PLEASE stop trying to do it HIS WAY

By Rebecca Plant

I’ve just gotten off the phone with a woman who saw me speak last week, pretty much swallowed the info in our book Lead-the-Ship in a few days and then says,

“I really need to work with you.”

“By digesting this stuff, I realised how much I always feel like this is a HARD slog and now I see why,” she said.

“I have so much information on how to make my business grow, but I have none of the vision, structure and leadership that you spoke about.

“And hearing you talk about how we need to lead in a way that is different to men, really struck a chord for me.

“I see how much I need this feminine element to give me more continuity of business, more cash flow and an ability to step out of being the one my clients always want to see.”

As a person who runs a business, this is the ultimate outcome, right?

She hears what I have to say and is not just inspired by what I had to say, but motivated to make change, now.

The turning point for her was that she recognised she had great strategies to market her business bigger, put on more staff and create systems… But she had no visionary framework to call on.

And, what she did have was very masculine in concept and not fitting for where she felt she needed to be.

Leading as a woman – a primary caregiving, woman – is VERY different to the way a man will do it.

This is a not a finger-pointing post.

This is not a he-said-she-said post.

This is not even a feminist post.

This is a reality post.

When you have two small children, and the drive to also run a business, the way you have to do this is VERY different to the men who you are running alongside.

There is head work, heart work and what will sometimes feel like hard work, to do it all.

But, ultimately, if you can lead from your natural self and source of feminine power, you can impact more and get more important shit done.

This stuff is not about woo-woo, it’s about changing behaviours, ideas, constructs, concepts and conditions that we have been brought up with. And instead, adopting something that truly brings us a desired result.

In Lead-the-Ship, we created a 9-box framework for Leadership. I have recently been playing with this and revised it to create a FEMININE FRAMEWORK FOR LEADERSHIP.

It’s been created to allow us to lead in a way that supports our natural state of creative and ever-changing nature.

His way will not work for you. It’s time to go another path.

Would you like a copy of the Feminine Framework for Leadership? Email us here with ‘Feminine Framework please’ in the subject line and we’ll shoot it across to you. You can follow Rebecca on Facebook or join the Couples in Business Facebook Group to learn alongside other couples, as well as hear about training and get free resources.


About the Author

Rebecca is the Co-Founder and CEO of The Institute for Couples in Business. Bec is also trusty wife to husband and business partner Ed, and mum to Samuel, 4, and Charles, 2. For the past seven years Bec has been working with business owners, and her Super Powers include making complex problems simple, creating strong connections, and motivating teams by building kick-arse culture. Bec is also author of #1 best-seller Lead-The-Ship and hosts popular podcast Boardrooms & Bedrooms.