Friendship and fun first for these business best buddies

By Rebecca Plant

 Kevin Hutto & Rob Kosberg

Fun and friendship are at the top of the agenda for this cigar-smoking, scotch-swilling, golf-loving duo who are pros when it comes to mixing business and pleasure.

Kevin Hutto and Rob Kosberg may not fit the regular ‘Couples in Business’ profile, but their business is built off the back of a 20-year friendship which comes first and foremost in everything they do.

Together they run Best Seller Publishing, a US-based service which works with businesses to write, publish and launch a book to boost their profile and attract more leads.

Their approach may be a little unconventional but their message is simple — fun and friendship first, and the business results follow.

“The underlying premise for anything that I do in life is that I want to have fun doing it,” says Kevin.

“I find that if you’re doing business with someone who you really enjoy being around… then it just makes the business so much better.”

When we’re not laughing, in this episode we chat about:

  • What Kevin and Rob do to keep fun high and friction low;
  • The secret weapon that draws the party to them;
  • When the boys are away, the wives do play;
  • Roles — the Art of Working Together… and apart;
  • How they make key decisions and have tough conversations;
  • Why you must spend more time in smoking cigars in Caesar’s Palace;
  • Their thoughts on ‘Always argue naked’;
  • Why they only do meetings “as required”;
  • The unspoken rules around when business is off-limits;
  • The importance of deciding what not to do / which things to skip;
  • Their guiding principle for knowing when to say ‘no’;
  • Awkward moments of booking hotel rooms;
  • Their guiding principle for when to say ‘yes’;
  • What they wished they knew when they first started out;
  • Plus so much more!

Episode resources:

Learn more about Rob’s work at: bestsellerpublishing.org
Learn more about Kevin’s work at: clientseveryday.net

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About the Author

Rebecca is the Co-Founder and CEO of The Institute for Couples in Business. Bec is also trusty wife to husband and business partner Ed, and mum to Samuel, 4, and Charles, 2. For the past seven years Bec has been working with business owners, and her Super Powers include making complex problems simple, creating strong connections, and motivating teams by building kick-arse culture. Bec is also author of #1 best-seller Lead-The-Ship and hosts popular podcast Boardrooms & Bedrooms.